I developed a unified post design style with the addition of gold-colored graphic elements. I chose a font according to the style, photo materials I took from the company website, processed, removed unnecessary background, selected other backgrounds. The company liked my design work, but they also needed to promote products and maintain the account. I found specialists: a content marketer who prepared a content plan with post topics and a copywriter who wrote sales texts under the posts, and offered to manage the account. For 3 years, I managed the daily design account as a team with a content marketer and a copywriter, where each did their own segment of the work. My job was to design for the posts, stories, and render the highlighters in Adobe Illustrator. I used high-quality photos and backgrounds from photo stocks, processed and added with Adobe Photoshop products of "Premium Care". According to the content plan with the themes of posts, headings: Choice of the Day, Promotions, Giveaways, description of each product (which alternated) - I developed the design for 30 posts per month, stories to 3 per day and sent to the "Premium Care" director for approval of the preview layout. After 2 years, we rebranded. I developed a more minimalist style, as much as it was possible based on the photo of products, I removed the gold graphic elements, picked up a different font. I followed the same harmonious and unique style of all the posts. During 3 years of uninterrupted work on the account the company's goods sold well, new items were added.
Content plan for the output of posts with topics and headings
Drawing Icons
Redesign
